It's likely that I'll call the first option, because in a split-second, I can see their reputation is clearly high. If you are in the market for a plumber, which one would you call? While they both have high scores, I can see that TN Plumbing Solutions has a bit lower of a score, but has many more reviews, whereas GNC Plumbing only has one review. These are the first two results along with a map that show they're about equal distance from where I'm located. Let's say I'm in Nashville, and searching for a plumber. Let’s do a quick test to truly understand what we’re dealing with here. If there are dozens of reviews, or even hundreds, and the rating is still 4 or 5 stars, then I know I can trust that business. I need at least 3-5 people to confirm it’s either good or bad. Why? Because if only one person rated it five stars, then I don’t really know if the product is that great. I also look at the number next to the stars, which indicates how many people reviewed the product. If there's a low star rating, I'm likely to assume that the experience or product itself isn't worth my time.

At a quick glance, I can see if other people like the product, and can immediately determine if I'm interested in learning more. Am I right?īefore I even click into a product, I look at the star rating, as shown above.

Think about it: when you shop on Amazon, what is the one thing you do before you check out? I bet you read the reviews. The three most important, yet simple ways to get more Google reviews:

Google reviews search